Services
Whether you're a research firm needing a senior analytics partner or a brand making a high-stakes pricing, product, or customer decision, I bring the methodology and the strategic context to help you move forward with confidence.
Pricing & Prioritization
Understand what customers value, their willingness to pay, and which trade-offs they'll make.
MaxDiff and best-worst scaling (feature prioritization)
TURF analysis
Van Westendorp / Gabor-Granger
Choice-Based Conjoint (CBC) and Adaptive Choice-Based Conjoint (ACBC), using Hierarchical Bayes estimation and built in Sawtooth Software
Market simulators
Custom discrete choice experiments for product configuration, trade-offs, and price elasticity
Survey & Research Design
Design research that answers the business question behind the survey.
Questionnaire design (B2C + B2B)
Sample frame and screener development
Fieldwork support (recruitment/programming - direct or via partners)
Custom research plans tied to business goals
Insights & Strategy Consulting
Turn research, analytics, and business context into clear recommendations.
Synthesis of research, internal data, and strategic context
Data storytelling for executive audiences
Custom insights reports and stakeholder workshops
Secondary research and competitive context
Segmentation & Modeling
Reveal customer differences that unlock stronger targeting, messaging, and growth.
Market segmentation (attitudinal, behavioral, hybrid), using cluster, latent class, and factor analysis
Typing tools for future targeting
Cluster and factor analysis
Predictive models (churn, adoption, satisfaction)
Key driver analysis
Persona development
Data Visualization
Make complex results easier to explore and explain.
Executive-ready charts and reporting
Tableau dashboards (static and interactive)
Embedded dashboards for internal teams or clients
Automated reporting workflows