How I work
I spent 12 years at Deloitte Consulting working across technology transformation, enterprise data programs, and analytics for some of the largest organizations in the world before going independent in 2020. That background means I think like a management consultant, but I work like a specialist. You get senior-level thinking on the methodology, the analysis, and the story, directly from me.
START WITH THE DECISION,
NOT THE DATA
Before any study is designed, I want to understand what you're actually trying to decide. The research methods follow from that, not the other way around.
BRING THE RIGHT TOOL FOR THE JOB
Not every pricing question needs conjoint. Not every segmentation needs clustering. I'll tell you when a simpler approach is better and when the complexity is worth it.
MOVE FROM ANALYSIS TO ACTION
The work isn't done when the analysis is. I create deliverables — insights reports, simulators, typing tools, reporting systems, and dashboards — that make the findings clear and support decisions after the engagement ends.